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PAYBACK CAN BE HELL!
Posted by V.K. [Mel] Melhado P.A. on Wednesday, October 10th, 2007 at 8:40am. 
The Naples Press has somewhat slowed down on the constant bashing of the local Naples Real Estate Market that has taken place over the past two years.
Quite frankly it is something that I have never fully understood, considering the normal Sunday real estate section of the Naples Daily News is beefier and full of more advertising than almost any national or large city newspaper in the country. That includes the heavyweights like the New York Times, LA Times, Detroit Free Press, or even the Times-Picayune and what makes that section so impressive is that it is the realtors who support it through massive advertising.
Like a heavyweight champ, realtors have continually taken it on the chin, (through the negative press,), and yet got up and still supported the newspaper through their advertising. Even though there was small talk of an organized boycott of the paper, I think when people fully understood the implications of the Anti-Trust Laws, they backed down.
Still, I find it incomprehensible that the paper would do such a thing. Not only did it leave a negative impression for those entertaining purchasing real estate in the greater Naples area, it also had to have had a severe effect on the local economy as well.
I found it poetic justice that the international developer, Jack Antaramian who had contracted to purchase the Naples Daily News building pledging to turn it into magnificent condominiums, backed out of the deal citing market conditions. Could it be that he read too much of the morning paper?!?!
V.K. [Mel] Melhado PA
Downing-Frye Realty, Inc.
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