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I GOT A BIG MOUTH!
Posted by Naples International Group on Wednesday, November 14th, 2007 at 5:45pm.
I’ve always considered myself a ‘networker’ probably even before the term became a term. In real estate, we all look toward our happy clients for referrals, and actually it doesn’t matter whether whether it is real estate or not, any business can benefit from the power of word-of–mouth marketing.
A referral generated from this source is a better prospect because they most likely trust the source and are probably less suspect than a prospect generated by other means. Multi-national companies have learned to value the referral derived from word-of-mouth marketing and so should you. Many times we realize the power, but fail to direct our activity in that direction.
In today’s real estate climate, I believe that to remain successful we should be thinking ‘outside the box’ when it comes to marketing and promotion. Certainly one of the ways is to identify your most loyal clients and direct a campaign specifically targeting them for referral production.
We refer people daily to various businesses because it has been ingrained in our brain through slogans and other forms of advertising, so much so that when we hear it we immediately identify with that particular business. And so it should be for we realtors, whether it is a slogan or something else that makes us stand out. Our clients need to be talking about us in order to generate those referrals, so we’d better give them something to talk about!
V.K. [Mel] Melhado PA
Downing-Frye Realty, Inc.
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