THE BOOM IN BABY BOOMERS

With the Baby Boomer’s arriving on the real estate scene, we are all licking our lips as we try to desperately find ways to market to them. And well we should, because, as we look at the statistics, they are staggering.

A recent study revels the following interesting facts: Baby Boomers now have a higher rate of property ownership than the national average, and fully one quarter of all Boomers own multiple properties. The study shows that, as a group, they have an enormous appetite for real estate, with nearly 8 out of every 10 owning their own homes and 9 out of 10 have owned at some point in their lives.

The type of real estate that the group is purchasing is varied from residential to commercial, vacant land to vacation homes, and so on down the line. 10% of the boomers surveyed said that they intended to purchase additional real estate in the next 12 months. Interestingly, the real dichotomy is that many have not planned adequately for their retirement…go figure.

The bottom line is that we have always known they were coming, and now that they are here and more on the way, I’m trying, like others, to find innovative ways to catch their attention…suggestions?

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