THE INTERNET...IT'S NOT CHOPPED LIVER!

NAR (National Association of Realtors) recently completed a 10 year study of buyers on the internet and their behavoir. Not suprisingly they found more and more people are using the internet to search for homes and during the ten year period, there was a 15 fold increase of buyers who found the home that they eventually purchased on the internet.

Another interesting segment of the study found that back in 1997, when they first began the study, a mere 50% of the home buyers found the property the purchased through a real estate sales associate. At the end of the study, that figure had slipped dramatically to 34%. (Some of the other ways that buyers found their homes was through yard signs in front of for sale homes, as well as newspaper and magazine ads, builder advertising or referrals from friends and relatives.)

They key is that there has been a major paradigm shift to the internet and that trend will only increase as more and more internet sites post available real estate listings.

Our website at www.previewnaples.com has followed the trend and continues to bring more and more buyers every.