Anyone For A Community Open House?

Posted by V.K. [Mel] Melhado PA on Monday, January 29th, 2007 at 5:58pm.

With the glut of inventory on the market, it sometimes takes creative thinking to help make people aware of your particular home or condo and generate traffic.

Open houseThis coming weekend is the Super Bowl Weekend, and it has been my experience that Sunday, in particular, is a fantastic day to do an open house. I’m not sure why, but maybe it’s because people know, for the most part that during the evening, they will be parked in front of the TV watching the game and they’d better get out during the day and do something. Hopefully that something will be to tour the open houses. The times that I’ve done them on that weekend, they have been excellent!

I have one listing that is a brand new 3 bedroom/2 bath new construction home in a good upscale gated community and is currently the lowest priced home in that community. There are 12 other homes that listed in that community as well. I decided that this weekend was a great time to do an open house, so I advertised it in the Saturday paper with all the details. I also called the 12 other agents and asked them if they would like to hold their listings open as well. Most all have agreed, so in effect we will have a community open house, with each listing playing off the others.

I believe that this is an excellent strategy, especially in light of a slower market. Who knows…but the added exposure certainly can’t hurt!

V.K. [Mel] Melhado PA
Fine Home Specialist
Preview Naples Group
Premier Sotheby's International Realty
800.708.8028 Direct
www.previewnaples.com
mailto:mel@previewnaples.com


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