Flushing Out The Pretenders

Posted by V.K. [Mel] Melhado P.A. on Friday, November 24th, 2006 at 7:59am.

One of the good things about the down market that we are experiencing is that it will flush out a lot of those 'realtors' who will not be able to sustain themselves, because they just don't know how to work. These are the pretenders, the ones that came from other industries, grabbed a license thinking that they were going to latch on to a huge seller's market and make a fortune. Now that the market has turned, they will be going back to hairdressing, used car sales or wherever they came from, and well they should. While many bemoan the down market, I'm of the opinion that it's a fabulous time to buy. There is plenty of money to be made, if you are targeting the right buyers. With prices off from their highs, there are values in almost every segment of the market. The European buyer is a perfect buyer to be marketing to, because the Euro and the Pound remain very strong against the US dollar. In many instances, the European buyer will find our current inventory a bargain, compared with what they are able to purchase at home, especially in regard to price per square foot. There are many inexpensive ways to target the European buyer, with Craig's List being one of the best. As a matter of fact, Craig's List is actually a FREE service, allowing you to post real estate for sale virtually all over the world. The one thing that you cannot do is post multiple ads to multiple cities. They do monitor that extensively and will ban your e-mail address, if you abuse their policies. Having said that, it still is a great way for you to expose your inventory to potential buyers. Check them out at: http://craigslist.com. In today's marketplace, in order to succeed, you need to be creative and imaginative!