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I'VE GOT A BIG MOUTH!
Posted by V.K. [Mel] Melhado P.A. on Monday, October 6th, 2008 at 2:02pm.
I’ve always considered myself a ‘networker’ probably well before the term even became a term. In real estate, we all look toward our happy customers for referrals, and actually it doesn’t matter whether it is real estate or not, any business can benefit from the power of word-of-mouth marketing.
A prospect generated from from a word-of-mouth referral is most certainly a better prospect than from other means because they trust the source and are less suspect. Multi-national companies have learned to value that type of marketing and as realtors, so should we. Many times we realize the power of referrals, but fail to direct our marketing efforts and activity in that direction.
In today’s real estate climate, I believe that to remain successful we should be thinking ‘outside the box’ when it comes to marketing and promotion. Certainly one of the ways is to identify our most loyal customers and direct a campaign specifically targeting them for referral production. It sounds simple enough, but again, we can easily tend to forget it.
We refer people daily to various businesses because it has been ingrained in our brain through slogans and other forms of advertising, so much so that when we hear it we immediately identify with that particular business. And so it should be for we realtors, whether it is a slogan or something else that makes us stand out. Our customers need to be talking about us in order to generate those referrals, so we’d better give them something to talk about. I’ve always said, if they aren’t taking about you, either good or bad, you aren’t doing anything!
V.K. [Mel] Melhado PA
Downing-Frye Realty, Inc.
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